July 18th, 2008
Do you know the real purpose of a cover letter? You would not believe the number of people who treat the cover letter as an extension of their resume, cramming it full of details about their life, personal and professional. Many people think that the cover letter is more important than their resume in calling attention to themselves. The cover letter is an introduction to you that is intended to define the following:
1) Why you are sending your resume
2) What you have been doing most recently (regarding employment)
3) What you want to do or the type of employment that you want (sometimes in lieu of a resume objective)
4) Optional: salary required or salary history
5) The best time and way to contact you should the company have an interest
6) Thanking them for taking their time to read your credentials and consider you
With those six (6) aspects of a cover letter, how lengthy would you guess that a cover letter needs to be? I’m going to give you the Golden Rule of Cover Letters and it is three (3) words: less is more. When I used to recruit people full time for a living, my time was prioritized by searching candidate resumes who accurately responded to advertisements I had placed. If those resumes had lengthy cover letters attached, they almost NEVER were read (maybe 1% of the time). All the recruiters with which I have worked in a twenty (20) year plus career have characterized cover letters the same way to me. Whenever we would get together and talk shop, the conversation would drift to candidates and their resumes, never the cover letter.
Times and technology may have changed, but the purpose of the cover letter as it relates to your resume has not. A simple rule of thumb is that if your cover letter takes longer than 15-20 seconds to read, it will probably be deemed not relevant and will probably not get read. Yet, you can say some things in your cover letter that you cannot say on your resume, which makes it exponentially valuable to you IF it gets read. Today, your cover letter can also double as your introductory email, making it significantly important as that will usually be a company’s first impression of who you are.
Remember, your cover letter can be a useful tool in communicating specifics not usually found on your resume if written properly. Your cover letter can often control whether your resume will get consideration or discarded.
For more helpful information regarding your employment search please visit http://www.resumesforlife.com
Wishing you well in your employment search endeavors,
Arlen Crawford
Resume Writer/Employment Consultant
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July 8th, 2008
You have made the decision to have your resume professionally written by a resume writer as opposed to trying to go it alone. You believe that a resume writer will deliver a product that will be error free and catchy to the eye. You further believe and expect to receive a document that will highlight your talents and abilities and give you an edge over your competition in your chosen field of expertise. These are reasonable expectations regarding the service you should receive, but what characteristics should your resume writer exhibit?
The resume writer needs to understand your experience, your education and training and your goals in order to focus the proper attention on how to present your talents, skills and abilities. The resume writer should demonstrate a writing style that evidences clarity and simplicity and incorporates those characteristics into a document that is easily readable. The clarity aspect is important because you do not want questions of meaning occurring in the minds of those who read your resume. Simplicity can be a powerful asset as long as it does not border on being trite. Perspective is another important factor in the composition of your resume.
What perspective does your resume writer incorporate into your resume? Is your resume written from the perspective of the person who will read your resume, such as a corporate recruiter, a contract recruiter, a temporary staffing recruiter or an executive search recruiter? Or is your resume writer someone who has not been involved in the employment industry in their entire career? Human resource professionals are often perceived to have a good perspective on writing a resume, but many times have their focus distracted with form over substance. The substance of your resume will be what attracts attention and wins you interviews.
The object of using a professional resume writer is to have your resume written specifically to procure interviews. Many resume writers will often point to the fact they are “certified resume writers” by some body or agency, and while that is admirable, is it relevant? Certifications do not guarantee anything except perhaps that the writer is less apt to make spelling or grammatical errors. However, you could probably find the same qualities in a college graduate who majored in English. Your goal is to find a resume writer who has been there when it comes to reading resumes of those who apply for jobs and conducting interviews.
You have entrusted your resume writer with your employment future which begins with how your resume is written and hopefully will progress to interviews and finally, employment. The perspective from which your resume is written can be the differentiating factor that sets you apart from your competition. Look for someone who has had a comprehensive recruiting background to write your resume. Chances are that they will write a document that will get read and help get you employed.
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July 3rd, 2008
I am a professional recruiter, resume writer and employment consultant. I have recruited for a myriad of industries: engineering, telecommunications, information technology, health care, accounting/financial and general sales & marketing.
My overall goal and priority of this blog is to assist with your employment search and help you procure employment from my experiences in the marketplace.
Another of my goals with this blog will be to provide real world solutions regarding the writing of your resume. There are many correct ways to write a resume and just as many (or more) ways to write resumes that will never see the light of day in corporate America. I am not a “certified resume writer” or someone who has credentials of this type. I write resumes based on my experience as a recruiter, which encompasses the following roles: internal corporate recruiter, contract recruiter, staffing recruiter for temporary and contract placement and as an executive search recruiter.
I know what corporate recruiters look for in a resume and I write resumes accordingly. I know what information applicant tracking systems search for in a resume and I write resumes designed to be keyword sensitive to those systems. I will be providing specific information in this blog for those who wish to take advantage of it in compiling their resume.
I will systematically provide analysis of each section of a resume as well as justification or rationalization for the content or abolition of certain parts. One thing will become clear: everyone is an individual and has a unique employment persona that needs to be expressed in their resume for differentiation purposes. Additionally, this blog will discuss various aspects of the employment search and interviewing techniques. I will also promote my resume service (www.ResumesForLife.com) for those who would prefer to have their resume professionally written.
What this blog will not do is guarantee anything and that is simply because, aside from death and taxes, there are no guarantees in life. But a properly written resume does not require a guarantee because it will accomplish its purpose: to get you noticed and interviewed. One important caveat: the resume does not get you the job. You must get the job through the interview process.
I look forward to conveying my concepts on employment searches as well as the tried, tested and true facts that are key factors in procuring successful employment.
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